In
its quest to capture nearly every Internet-connected person on the planet,
Facebook is rolling out a new internal program designed to help its staff
better understand how users in regions with slowers connections access its
site.
The
program, called 2G Tuesdays, will slow down the speed of the website for
internal staff every Tuesday to emulate users with slower connections.
“People
are coming online at a staggering rate in emerging markets and, in most cases,
are doing so on mobile via 2G connections,” a Facebook spokesperson told
Mashable. “But on the lower end of 2G networks, it can take about two minutes
to download a webpage. We need to understand how people use Facebook in
different Internet connections in all parts of the world so we can build the
best experience for them We need to understand how people use Facebook in
different Internet connections in all parts of the world so we can build the
best experience for them.”
Initial
reports of the internal program showed up on Business Insider, where Facebook’s
engineering director Tom Alison told the site that the program will be opt-in
for employees.
"Employees
will have the option to have their mobile phones simulate a 2G
connection," the Facebook spokesperson confirmed to Mashable. The opt-in
program will allow employees to log in on the slower speed for an hour, after
clicking a screen prompt.
Assisting
potential Facebook users with slower speeds has long been a focus for the
social network. Back in 2012, the site made a point of equipping some engineers
with Nokia phones with slower speeds to "understand the experience of
users who are not like us."
And
earlier this month, the site optimized its News Feed to work with 2G cellular
connections.
"We
hope this will help us understand how people are using Facebook on slower
connections," the spokesperson told Mashable, "so we can build a
better product for all of the people using it."
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